![]() Make sure understand the FBA prep guidelines and your logistics are dialed in and ready for the spike and sales. The most important thing you can do in preparation for Prime Day 2022 is make sure you have the right quantity and variety of SKUs at Amazon by getting inventory into FBA no later than June 20, 2022. Before Prime Day: Inventory Management and Marketing Strategies This is why it’s so important to have a solid Amazon Prime Day strategy in place so you know how to prepare, how to sell on Prime Day, and how to keep the momentum going. The week of Prime Day, you’ll typically see a 150% increase in traffic, but you can also expect an aftershock of about 68% the week after. The same is true on Prime Day.”Īmazon does a great job driving traffic to the platform so as sellers, we can all increase our sales. ![]() “Every store benefits from more people at the mall. ![]() There’s a huge increase in traffic on the site. “Think of a mall around Christmas,” says Smits. The buzz around Prime Day exists because Amazon itself puts forth the effort to bring a lot of people into the Marketplace for this event. Why is Amazon Prime Day 2022 Such a Big Deal? In this blog, we’ll break down exactly how to take advantage of Prime Day, what you need to do to before, during, and after Amazon Prime Day 2022 to dial in your marketing and logistics and boost your Prime Day sales. Kaspien Senior Marketer Brittni Rizzo and MyFBAPrep Co-Founder Taylor Smits teamed up to create a webinar on this topic explaining effective Amazon Prime Day marketing strategies and managing your inventory with what happens on Amazon Prime Day in mind so you can avoid the penalties of running out of stock. Whether you are a private label selling your own product, a third-party (3P) seller, or even a wholesale seller buying products from a brand you don’t own to sell on Amazon, the most important thing you can do in preparation for Amazon Prime Day 2022 is make sure you have the right quantity and variety of SKUs at FBA ready to sell, and the right marketing strategy to drive traffic to your listings. ![]()
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